06 October 2016
Zara opens its first store in New Zealand
Today, Zara opens the doors to its first store in New Zealand, extending Inditex's reach in the Southern Hemisphere to nine markets with 102 stores, each receiving the dedicated Southern Hemisphere collections. This opening also marks the fifth new market for the brand this year, expanding Inditex's commercial reach to 93 markets worldwide.
The new store in Auckland's Sylvia Park Shopping Centre – the largest retail development in the city– has a total space of 2,552 square metres spread seamlessly over one floor. The store includes almost 1,850 square metres of commercial space and displays all the brand's latest Spring/Summer collections (Woman, Basic, TRF, Kids and Man) all designed exclusively for the Southern Hemisphere by a dedicated team.
As in every new Zara Store, its image can be summed up in four words: beauty, clarity, functionality and sustainability. A sleek white surface spans the ceiling and walls so that the limits within the store are no longer defined. This helps to create the illusion of space and freedom while creating a backdrop which enhances the beauty of the fashion creations. The space invites the customer to enjoy as never before the experience of feeling, touching, observing and interacting with the merchandise.
The Sylvia Park store also incorporates all the green-building criteria stipulated by Inditex's environmental plan – Sustainable Inditex. More than half Inditex's stores worldwide are already eco-efficient, consuming 30% less energy and half the amount of water compared with a conventional store.