Press releases
Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe about to launch e-commerce platforms
All Inditex Group fashion concepts will have online stores up and running from 6 September, which is when Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe are scheduled to launch their e-commerce operations. The online stores will go live simultaneously in 15 European markets. The countries which will offer online sales for one or more of these concepts are: Austria, Denmark, France, Germany, Ireland, Italy, Monaco, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK. Following in the footsteps of Zara and Zara Home, which launched their online shopping sites in 2010 and 2007, respectively, the concepts will progressively add more markets to their online platforms.
The launch of their online platforms also marks the start-up of business operations for a number of these concepts in some of these countries. And so Pull&Bear, Stradivarius, Oysho and Uterqüe will make their market debuts in Germany. The latter chain will also enter the French, Swiss and British markets for the first time, alongside Oysho in the case of the UK. Massimo Dutti, meanwhile, which is set to launch online sales in a total of 13 markets, will make its first foray into Austria, Denmark and Monaco.
The next table outlines Inditex’s online platform by country:
| Zara | Pull&Bear | Massimo Dutti | Bershka | Stradi-varius | Oysho | Zara Home | Uterqüe | |
| Austria | x | x | x | |||||
| Belgium | x | x | ||||||
| Denmark | x | x | x | |||||
| France | x | x | x | x | x | x | x | x |
| Germany | x | x | x | x | x | x | x | x |
| Greece | x | |||||||
| Ireland | x | x | x | |||||
| Italy | x | x | x | x | x | x | x | |
| Luxembourg | x | x | ||||||
| Monaco | x | x | x | |||||
| Netherlands | x | x | x | x | x | |||
| Norway | x | x | ||||||
| Poland | x | |||||||
| Portugal | x | x | x | x | x | x | x | |
| Spain | x | x | x | x | x | x | x | x |
| Sweden | x | x | x | |||||
| Switzerland | x | x | x | |||||
| UK | x | x | x | x | x | x | x | |
| USA* | x |
(*) From September 7th
All concepts will sell the same products online as in their stores, continually updating their ranges. Online shopping prices will exactly match store prices. The formats have gone to great lengths to optimally showcase its products online in terms of photo quality and variety, while offering a host of ways to complete the look for any given item. All the websites prominently feature and broadcast each concept’s brand image.
All the concepts will offer attractive shopping terms, providing the choice between free in-store pick-up and standard or express home delivery. The 30-day free exchange and return option which comes with store purchases will similarly extend to online purchases.
In the run-up to the launch, the various concepts have pursued a range of in-store and social network customer awareness campaigns. The online channel, meaning both the websites themselves and the social networks in which the concepts are active, is a very important communication forum. In Facebook alone, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe have more than six million fans combined. Adding in Zara and Zara Home, the number of fans on Facebook of Inditex’ various concepts totals 16 million.
Back in 2007, Zara Home was the Group’s first concept to move online; today its online footprint extends to 15 markets. Zara entered the world of e-commerce over one year ago and currently offers online shopping in 16 countries. Zara is scheduled to launch its nationwide US online sales platform on 7 September.