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“The Pull and Bear World Project”, an initiative in search of new artistic, social, environmental or sporting ideas
Pull and Bear is launching The Pull and Bear World Project, a competition aimed at young people all over the world with ideas that can surprise us and contribute something new to society. From 30 March to 10 July, Pull and Bear will compile all the projects submitted that are related to the arts, sports, and social and environmental commitment, values that the brand is founded on.
Each participant should upload a presentation video of no more than one minute's duration onto the chain's web page www.pullandbear.com , to convince that their idea deserves to be turned into something real. The presentation videos will also be available to be viewed on Pull and Bear's channel on Youtube www.youtube.com/pullandbeartv. Taking into account the Intenet users votes, a jury made up of international figures connected to the competition's themes will finally choose the three winners, who could make theirs proposals a reality.
The jury is composed of Lizzy Jagger (British top model and daughter of Mick Jagger, singer of the Rolling Stones, and also of the model Jerry Hall), Steve Aoki (in vogue Los Angeles DJ and founder of Dim Mak Records, which launched the careers of groups like The Klaxons, The Kills, MSTRKRFT, Mystery Jets, The Rakes and Envy), Mala Rodríguez (greatest exponent of hip hop in Spanish) and Brando de Sica (third generation of the famous Italian filmmakers).